Increasing Sales

ActionCOACH Business Coaching Tampa Bay book review (1)

Book Review: The Happiness Advantage

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work  by Shaun Achor This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe –this conclusion is irrefutable.  In a meta-analysis cited in the book of over 200 studies involving nearly 275,000 test subjects, positive mindset (happiness) was shown to improve productivity by 31%, sales by 37% and creativity by 300%.  Wow! Think of the implications of that for your personal performance and the performance of your organization, big or… Continue Reading

Why Every Team Needs an Extrovert

Why Every Team Needs an Extrovert

One crucial piece of a startup company is something most people think they have covered, but few in fact do. That aspect is having an extrovert at the core of the decision making process. Below, we’ll look at some of the ways that an entrenched extrovert can make any small business more profitable… Sales This is the obvious avenue most people think of when pondering how an extrovert can help a company. It makes sense. For a startup, getting business is probably the single most important factor in establishing market momentum. The problem, though, is too many feel that having an extrovert doing… Continue Reading

5 Books All Endeavoring Entrepreneurs Need to Read

5 Books All Endeavoring Entrepreneurs Need to Read

In honor of National Read Across America Day—a.k.a. Dr. Seuss Day—let’s take a look at some sage words from entrepreneurial trail blazers. For aspiring entrepreneurs in Tampa Bay, what better way to grow than by reaping the wisdom of those who have the know-how and street smarts to make it to success. Here are five of ActionCOACH Tampa Bay’s favorite reads for fostering the heart of a smart and inspired business… #1 The Fire Starter Sessions by Danielle LaPorte Want to define success on your own terms? Pick up a copy of Danielle LaPorte’s in-the-trenches book infused with integrity and… Continue Reading

How Super Bowl Ads Can Help Your Small Business

3 Ways Super Bowl Ads Can Help Your Small Business

The Super Bowl is rapidly approaching again. For some of us, that means a day of watching commercials rather than football. For a small business owner, this also means a valuable opportunity to learn about branding and marketing. The companies that advertise during the Super Bowl employ some of the most expert and highly paid marketing teams. It makes sense for the rest of us to pay attention to what they’re doing. Here are three things to pay attention to and benefit from some unparalleled free market research. #1 See How Brands Represent Themselves Successful companies know how important it… Continue Reading

The Secret of Re-engaging Old Customers

The Secret of Re-engaging Old Customers

Every business needs the long-lasting loyalty of its customers. However, this can prove challenging when your business has remained more or less the same over the years, no matter how successful it may be. Here are a few helpful links from around the web to help you retain and re-engage those customers who helped bring you success from the start. #1 Build a Customer Advisory Board (CAB) Consider setting up a Customer Advisory Board as a way to keep the conversation going even after members have cancelled. It’s a great approach to help you leverage consumer ideas and remind past… Continue Reading

The Basics of Good Business Conversation

The Basics of Good Business Conversation

Business is a contact sport, and there are many unique challenges that accompany day-to-day operations. As a business owner, one of the most important things you do is communicate with fellow business people. While effective conversation skills are key to success, many people struggle with mastering the art of networking. Here are several tips to help Tampa Bay business owners improve their conversation technique. Start Formally When it comes to business associates who you don’t know all that well, it’s better to start things off on a formal note. Assuming informality and not being mindful of your manners can offend potential… Continue Reading

Benefits of Going Green for Your Business

Benefits of Going Green for Your Business

Going green is not only good for the environment. It can also be good for business. Establishing more eco-friendly practices can offer a number of commercially wise advantages, from bottom-line cost savings to an outstanding market advantage. Consider these ten benefits of going green, and see how efforts toward sustainability can help boost business. #1 Reduce Waste and Decrease Costs By reducing your energy usage, you’ll ultimately save on resources and associated costs which will improve the overall efficiency of your business operations. Try turning off unneeded lights at the office to reduce monthly bills and printing on both sides… Continue Reading

how to secure funding for your startup

How to Secure Funding for Your Startup

So, you have an amazing idea for a business. There’s just one obstacle: the money to launch it. Fortunately, you have many ways to secure funding for your startup if you are willing to research and take the necessary steps to convince investors, banks or regular people. Four ways of acquiring funds for your startup business include venture capital, angel funding, Small Business Administration (SBA) guaranteed loans and crowdfunding. Venture Capital Take a formal approach when you try to gain funding from venture capital groups. To find venture capital opportunities, browse through websites such as National Venture Capital Association. Don’t… Continue Reading

Business Management Tactics That Inhibit Sales

Business Management Tactics That Inhibit Sales

Businesses want to find ways to increase sales, so they naturally look for marketing and selling tips. Rather than looking for new ways to accomplish their goals, managers should occasionally evaluate their behavior to see if any internal roadblocks exist. To begin, look for the following business management tactics that inhibit sales to see how you can make selling simpler and easier for your company. Mischaracterization of Assignments In business, someone always has to do the dirty work. When the time comes to hand out an undesirable assignment, avoid the temptation to portray a lousy task as an opportunity. Instead,… Continue Reading

4 Simple Strategies to Boost Sales

4 Simple Strategies to Boost Sales

Consistently increasing sales revenues empowers a brand to achieve more over time. It enables the business to hire more talented individuals, purchase the best equipment and streamline core operations. If your revenue stream has been struggling, here are four simple strategies that can improve your bottom line. Take Another Look At Your Pricing A slump in sales revenues should compel you to reevaluate your pricing structure. Businesses with products or services that are price-sensitive should pay special attention to how their pricing compares to market trends. Start by researching what your competitors are charging. Lowering prices can improve revenue by… Continue Reading

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