Celebrating Business Excellence at BizX 2026 Success in business doesn’t happen overnight. It takes vision, determination, resilience, and a commitment to continuous improvement. That’s why everyone at ActionCOACH Tampa Bay is excited to celebrate an incredible achievement within our business
Why Sponsor BizX? Invest in Business Growth, Innovation, and Global Connections Every successful business knows that growth doesn’t happen in isolation, it happens through meaningful partnerships, strategic relationships, and opportunities to connect with the right audience. That’s exactly what BizX
Learn From the World’s Leading Business Experts The most successful business owners never stop learning. That’s why thousands of entrepreneurs and executives from around the world attend BizX, ActionCOACH’s premier international business conference. BizX 2026 offers more than networking and
Let me ask you something—does hiring feel like a coin toss? You bring someone on.You cross your fingers.Everything starts out great… until it doesn’t. And when you’re growing fast, there’s no time to catch up.You’re hiring to put out fires
You’re working 60 to 80 hours a week and it’s not sustainable. If you feel like you’re constantly putting out fires and missing opportunities to grow your business or enjoy your life, you’re not alone. Too many entrepreneurs are trapped
Hiring more people won’t solve your bottlenecks. Hiring the right people will. If your instinct is to throw more bodies at a problem every time your business hits a bottleneck, it’s time to pause. Because headcount doesn’t equal scalability. A
Why Great Leaders Ask Great Questions In the fast-paced world of leadership, one powerful yet often underutilized tool can make or break your impact: the questions you ask. Whether you’re trying to get your team unstuck, drive accountability, or uncover
Is Your Sales Team Underperforming? Here’s Why (And How To Fix It) You’re not alone, and this is fixable. If you’re a business owner feeling overwhelmed by your sales and marketing results, and wondering why your team can’t replicate your
The Profit-Killing Trap Most Business Owners Miss Did you know it’s possible for your revenue to skyrocket while your business slowly bleeds out? It sounds backward, but it happens every day. Businesses with strong sales figures and increasing income close
The Secret to Consistent Growth? Systems. If you’re stuck at the same revenue year after year, it’s not just pricing, your niche, or your team. More often than not, the real culprit is missing or broken business systems. Without the
You’ve built a solid business and now you’re ready for the next level. You know that scaling requires more than just hard work and quality products or services; it demands strategy, systems, and relentless execution. That’s where business coaching comes
Inflation is rising, and so are your costs. But are your prices keeping up? If not, you’re silently bleeding profit—and you may not even realize it. The Cost of Avoiding a Price Hike Many business owners avoid raising prices. Why?
Conflict in business is inevitable. Whether it’s a dispute with a customer or a clash between team members, conflict can either destroy or build relationships depending on how you handle it. Instead of avoiding conflict, what if you could use
Introduction Trades businesses – from electricians and plumbers to carpenters, HVAC technicians, auto mechanics, landscapers, and roofers – often excel at their craft but face challenges in running and growing the business side. Business coaching is emerging as a powerful
Dear business owners, let’s have a heart-to-heart about an investment that’s often overlooked yet is pivotal to the success of your company: team training. It’s a topic that raises the age-old concern: “If I invest in training my team, what
Unlock higher revenue, happier clients, and a healthier work‑life balance without adding more hours to your day. Running a small law firm can feel like juggling flaming torches on a tightrope. You’re expected to deliver sterling legal work and manage
Dear business owners, let’s have a heart-to-heart about an investment that’s often overlooked yet is pivotal to the success of your company: team training. It’s a topic that raises the age-old concern: “If I invest in training my team, what
As a dedicated business owner, you’re always on the lookout for ways to streamline your operations and take your company to the next level. Today, I’m thrilled to share with you a powerful strategy that has been a game-changer for
As the top global firm continues to produce world-class coaches, the team proudly supports the relocation of esteemed business coach Darryl Feldman to Wisconsin, while welcoming veteran business coach Stacy Peasall to the local coaching team.
Are you feeling the sting of high employee turnover in your business? Do you find yourself caught in a cycle of hiring and rehiring, only to end up shouldering the workload because there’s never enough time to train new team
Dear fellow business owners, Picture this: your team is a finely tuned orchestra. Each member is a virtuoso in their own right, but it’s only when they play in harmony that magic happens. Now, if your team is more like
As a business owner, you’re always looking for ways to improve your operations, increase profits, and maximize tax deductions. If you’ve been considering investing in business coaching, you might be wondering: Is business coaching tax deductible? The short answer? Yes,
Every successful business has one thing in common: a strong, high-performing team. But what separates the teams that thrive from those that struggle? It’s not just about hiring the right people — it’s about building a culture where leadership, collaboration,
Are you familiar with the sensation of running a marathon in quicksand? It’s that feeling you get when, as a business owner, you’re constantly extinguishing fires and struggling to make progress. It’s a common tale I’ve heard in my nearly
Greetings, dear readers! Have you ever caught yourself muttering under your breath, “I’ll just do it myself. Nobody can do it quite like me”? It’s a sentiment that resonates with many, especially those with a hands-on approach to business. But
In today’s fast-paced business world, entrepreneurs and business owners often feel like they’re in a constant race—juggling operations, managing teams, and chasing growth targets. The pressure to “do it all” can lead to burnout, decision fatigue, and a lack of
In honor of Black History Month, ActionCOACH Tampa Bay is proud to announce a groundbreaking initiative aimed at equipping minority entrepreneurs in the Tampa Bay area.
Are you familiar with the seesaw dilemma? It’s a common scenario for business owners: just as you reel in new business, you’re forced to hit pause on marketing and sales to tackle production challenges and staffing issues. By the time
Have you ever felt overwhelmed by the gap between where you are now and where you dream of being? Whether it’s building a thriving business, achieving financial freedom, or finding more time for the things that matter most, getting from
As a business owner, you’re no stranger to challenges, but there’s one that seems to echo through the corridors of companies worldwide: the struggle to find good, dedicated employees. It’s a refrain we’ve all heard — or perhaps even sung
Dear fellow entrepreneur, If you’re anything like most business owners, you might find yourself trapped in a relentless cycle of work, leaving you drained and disconnected from those you cherish most. I understand the struggle all too we It’s a
Greetings, fellow business owners! Today, I want to tackle a common dilemma that plagues many of us: the notion that there’s simply no time to train our teams. Some of us worry, “What if I invest in training and they
The new year is a great time to pause, reflect, and think big about your business’s future. If you’re like most business owners, you’re aiming for more than just growth—you want a stronger, more efficient team that can confidently handle
Are you feeling the weight of frustration as you aim to build a strong, reliable team for your business? Do you ever catch yourself thinking, “Is anyone willing to work these days?” or “Why can’t I retain the employees I
Navigating tax planning as a small business owner can be complex, but with annual business planning, it’s possible to avoid many common mistakes and make tax season a little smoother. Tax planning for small business success isn’t only about maximizing
Let’s get real for a moment. As a business owner, when was the last time you stepped away from your work and truly took a vacation? If you’re scratching your head trying to remember, it’s probably been too long. Taking
Running a small business is one of the most rewarding, yet challenging, journeys you’ll ever embark on. As a business owner, you’re constantly juggling responsibilities, wearing multiple hats, and often making tough decisions alone. But there’s one thing successful business
As a business owner, you’re constantly looking for ways to grow and improve. But without a clear roadmap, your goals may feel like distant dreams instead of achievable outcomes. That’s where annual business planning comes in—it’s the tool that transforms
Are you among the countless business owners who’ve found themselves thinking, “I really need to craft a business plan, but who has the time?” If so, you’re certainly not alone. Many entrepreneurs face this dilemma, juggling daily tasks and urgent
Hurricanes bring chaos, but for business owners, they also bring an opportunity to pivot, adapt, and come out stronger. As you focus on rebuilding your business, it’s essential to have a strategy that goes beyond recovery and looks toward growth.
As a business owner, you probably started your journey to create the freedom and lifestyle you always dreamed of—only to find yourself juggling more than you ever imagined. You’re not just the visionary; you’re also the salesperson, the marketer, the
Are you among the countless business owners who’ve found themselves thinking, “I really need to craft a business plan, but who has the time?” If so, you’re certainly not alone. Many entrepreneurs face this dilemma, juggling daily tasks and urgent
As a business owner, you’re no stranger to the pressures of decision-making. Each day, you face many choices, each holding the potential to propel your venture to new heights or lead you into unforeseen pitfalls. The stakes are high, and
Compensation is a cornerstone of any successful business, impacting everything from employee satisfaction to overall company performance. Companies across various industries, especially those with sales-driven environments like retail, real estate, and financial services, rely on commission structures to incentivize high
At ActionCOACH Tampa Bay, we’ve always believed in the power of partnership, dedication, and results-driven coaching. That’s why we’re thrilled to announce that our firm has been named the #1 Global Firm of the Year at the 2024 ActionCOACH Global
As an entrepreneur, one of the most exhilarating aspects of your journey is navigating the ever-changing landscape of business rules and regulations. If you thrive on the constant shifts that keep you agile and on your toes, then this message
Consider the unfortunate but all-too-common reasons businesses shutter their doors in haste: the sudden onset of illness, the upheaval of divorce, or the finality of death. These are not comfortable subjects to Greetings, esteemed business owners and ambitious entrepreneurs,In the
Consider the unfortunate but all-too-common reasons businesses shutter their doors in haste: the sudden onset of illness, the upheaval of divorce, or the finality of death. These are not comfortable subjects to dwell on, but they are essential considerations for
Embarking on the entrepreneurial journey is an exhilarating experience filled with aspirations and challenges. However, in the whirlwind of launching a new business, fresh-faced entrepreneurs are not uncommon to stumble into pitfalls that can cost them dearly. I’ve observed these
Florida businesses are facing a complex economic landscape marked by rising salaries and inflation. With Florida’s inflation rate at 5.2% year-over-year, one of the highest in the nation, it’s more important than ever to stay competitive in attracting and retaining
You’ve taken the leap and are now at the helm of your own legal practice. Your name is on the door, and business is growing. But as you’ve probably realized, being a top-notch attorney isn’t the only hat you wear
As a business owner, do you often find yourself buried under a mountain of meetings and plagued by an endless barrage of distractions? If you’ve ever felt the weight of “got a minute?” meetings or the strain of juggling too
When you’re running a small business, figuring out how to allocate your revenue can feel like walking a tightrope. Sure, rent, insurance, and marketing are all critical expenses that need your attention, but there’s one area many business owners often
In the dynamic world of business coaching, finding the right mentor can be a transformative experience, propelling your business to new heights. However, the industry is not without its pitfalls. Scammers often prey on eager entrepreneurs, promising the world but
Deciding to invest in business coaching might seem like a huge step. But when you really break down what it costs and what you could gain from it, compared to other expenses you’re already managing, it starts to look a
Being a business owner is a journey filled with challenges and victories, a path where there’s no universal manual or one-size-fits-all strategy—just you, your vision, and the decisions you make. It’s natural to have moments of doubt and to second-guess
In the entrepreneurial journey, challenges are as constant as change itself. Whether you’re just starting out or have been in the game for years, obstacles and hurdles are part of the process. This is where a business coach steps in—not
We all know staying organized and maximizing productivity is crucial for business success. Without systems and processes in place, your day can quickly get out of hand. Then that day turns into a week, the week turns into a month,
In the dynamic landscape of the business world, where change is constant and challenges are inevitable, companies seek guidance to enhance their performance and achieve sustainable growth. Two popular avenues that organizations explore are business coaching and consulting. While both
Are you a business owner at a crossroads, trying to navigate the complex landscape of growing your business? If you’re reading this, you’re likely aware of two popular options – EOS (Entrepreneurial Operating System) and Business Coaching. Both offer valuable
As a business coach, we’re always sharing innovative strategies and tools that help business owners reduce the burden of time, stress, and financial costs. One of the most promising tools available is Artificial Intelligence (AI). AI is transforming the way
The legendary author and poet, Henry David Thoreau, wisely said: “The greatest compliment that was ever paid me was when someone asked me what I thought, and attended to my answer.” Business Owners’ primary function is to lead; but, we’ve
Annual business planning is a vital process that can set the stage for your company’s success in the coming year. This proactive approach ensures that your strategy is well-defined and ready to be executed when the new year begins, giving
The road to business success is often paved with challenges. Stagnant growth, operational inefficiencies, ineffective marketing strategies—these are just a few of the many pain points that can keep business owners up at night. In such times of uncertainty, the
Wondering how business coaching works? You’re not alone. At ActionCOACH Tampa Bay, we’re here to demystify this process, step by step. Coaching is not about magic solutions – it’s a strategic approach designed to deliver tangible results. Let’s walk you
Networking in business is extremely important. It is a way to broaden your professional circle by creating connections, nurturing mutually beneficial relationships, and opening doors for potential business. Many people say that in today’s business world, it is all about
In the world of business, having a groundbreaking idea is just the first step towards making a significant impact. However, it becomes irrelevant if your business remains unknown to the right people. This is where networking comes into play as
If you’re eager to increase your revenue and attract more leads to your business, networking could be the solution you’ve been seeking. Many business owners engage in networking with the goal of expanding their customer base and boosting their profits,
Have you ever asked yourself, “Does business coaching really work?” This is a common question for many business owners before they embark on their coaching journey, and the answer is resoundingly—yes. The impact of business coaching can vary greatly depending
Starting and growing your business can be challenging. When entrepreneurs like you often face challenges, that’s when you need the support, motivation, and accountability that comes from working with a business coach. That support also comes from having a business
As a business owner, you are no doubt keen on driving growth: attracting a larger clientele, increasing revenue, and maximizing profits. It can be challenging to concentrate on the smaller components – like lead generation, conversion rates, and margins –
Just as athletes have their trainers, businesses have coaches. The world’s top performers, regardless of their field, have had a coach guiding them towards their full potential. As one of the most successful individuals in their domains, would it be
As a business owner, you’ve probably invested time and effort in reading books to improve your management skills and grow your business. We applaud your initiative and commitment to success! At ActionCOACH Tampa Bay, we understand the value of books
Networking is crucial for building business relationships and creating a strong community of like-minded professionals. However, simply attending events and collecting business cards isn’t enough. To truly see a return on your networking investment, it’s essential to find the right
Bringing on a business coach can be a transformative step towards achieving success and realizing the full potential of your business. The best business coach will offer valuable insights, keep you on track towards your goals, help you make informed
As a business coach, we’ve worked with hundreds of business owners over the years. One thing we’ve learned is that many business owners have fears or objections about hiring a coach. These fears or objections can be valid, but it’s
You want to build a winning team. That’s what your peers do, and it’s one of the reasons they are successful. Employee scorecards can be a key part of this process. What Are Employee Scorecards? Employee scorecards are an easy
Every company has sources of revenue that can greatly increase their bottom line. The key to increasing your sales and reaping big profits is to follow a process that: Generates more leads Converts those leads Maximizes the value of your
Win highlights firm’s dedication to helping its clients achieve excellence. ST. PETERSBURG, FLA. –- 5/17/22 — ActionCOACH Tampa Bay is pleased to announce its recent win at the BizX Awards, where the company was named the #1 Firm in the
The best business coaches help you refine your operations and build outstanding processes. Both of these steps are critical to achieving business success. Great business coaches also provide deep insight into your field of work and can recommend best practices.
Business coaches come in an array of specialties. What the best have in common is the ability to combine industry-specific knowledge with universal best practices that can be applied through a series of coaching and training sessions. And through that
Move marks a major evolution in the firm’s commitment to innovation. ST. PETERSBURG, FLA. – NOVEMBER 10, 2021 — ActionCOACH Tampa Bay is pleased to announce that Juliet Kyes is taking over the role of Managing Partner from her mother,
You’ve already studied the ins and outs of your field of law and continue to stay up-to-date. But do you study how to be an effective law practice owner or manager? If you’re struggling to balance your responsibilities as a
{ST.PETERSBURG, FLORIDA} – AUGUST 25, 2021 – ActionCOACH Tampa Bay, the leader in business coaching for the area’s business owners, announced today the record accomplishments of their newest team member, Tony Tona. One of Tona’s first one-on-one clients, a local
Did you know that OWNER is the point on the “Entrepreneurial Ladder” where you are making money based on your investments vs. earning money based on the hours you work? The ladder is a good check-in point to ask yourself:
In their cutting-edge book, Brent Adamson and Matthew Dixon propose that there exist several primary sales approaches that have evolved over time. One, however, stands out from the rest as superior, and learning, practicing, and finally implementing it into a
Becoming a Business Owner For Dr. Moss, medicine came naturally. She’d been doing it for a long time, and tackling medical challenges was something she felt more than equipped to do. Running a business, on the other hand, was another
Delegation is a required skill if you want to run a successful business and keep your sanity at the same time. Trying to do everything yourself will cause quick burnout, and it will waste the unique skill set that each
The word average speaks to common, mundane, and ordinary. Average is “just getting by.” The problem with the word average is that it accepts results far below what is possible. Average resigns itself to half-hearted performance and uninspired work ethic.
We recently sat down with Samantha Chechele, Owner and Attorney of Chechele Law P.A. , to discuss her experience with ActionCOACH Tampa Bay. Samantha’s law firm was founded in 1991 and specializes in the areas of estate planning and asset
This month Juliet Kyes outlines The Purple Cow by Seth Godin. This is the book that made Seth Godin a power player in the marketing world. Although it was written in 2002, it’s powerful message about what makes you valuable
We recently sat down with Amy Marshall, owner of Strands of Sunshine which is a handmade jewelry and locally made gift store, discuss her experience with ActionCOACH Tampa Bay. Business and Life Before Coaching…. When Amy started coaching, she had
Taking Near Failure to Success Trinity Graphics We sat down with Scooter Cardoza from Trinity Graphics to discuss his ActionCOACH Tampa Bay experience! Life before business coaching… Scooter met his current business coach, Juliet, before he thought he really needed
We recently interviewed Virginia Hargreaves, senior accountant at a CPA firm, to discuss her experience working with Ford Kyes at ActionCOACH Tampa Bay. Virginia, while fairly new to coaching, cannot stop saying great things about her experience with the ActionCOACH
This month Barb Kyes outlines The Ultimate Sales Machine by Chet Holmes. In this book, Chet walks us through a handful of things that most of us are not doing that will absolutely, positively double or triple your sales in
We recently sat down with Tony Utegaard, owner of Ps133, Inc. (a local business management firm), to discuss his experience with ActionCOACH Tampa Bay. Business and Life Before Coaching…. Tony started with ActionCOACH two and a half years ago when he
We recently interviewed former owner of Orange Blossom Catering , Ed Shamas on video to let him share his experience with ActionCOACH Tampa Bay in coaching for multiple years as the owner and with the recent assistance with the sale
We recently sat down with Justin Lee, owner of All Phase General Contractors to discuss his experience with ActionCOACH Tampa Bay. Life Before Business Coaching Justin was recommended to coaching about a year ago by a mutual colleague that knew Juliet Kyes.
This month Barb Kyes reviews Little Red Book of Selling: 12.5 Principles of Sales Greatness from Jeffrey Gitomer. This short, sweet, and to the point book has been used by companies across the world for over a decade. It’s packed with answers that
We recently sat down with Jeremy Jenkins, owner of His & Hers Limo/Tampa Airport Limo to discuss his experience with ActionCOACH Tampa Bay. Life Before Business Coaching Prior to coaching Jeremy was looking to take his business to the next level.
We recently sat down with Alex Cramer, CFO, and Dewey Mitchell, Owner/Broker, of Berkshire Hathaway HomeServices Florida Properties Group (BHHS) to discuss their experience with ActionCOACH Tampa Bay. Life Before Business Coaching BHHS’ coaching journey began in 2012 starting with one-on-one
This month Ford Kyes reviews Gung Ho from Ken Blanchard and Sheldon Bowels. For over two decades this classic has gotten reave reviews from top motivational gurus to business owners. Written in a very smooth conversational style Gung Ho focuses on the
We recently sat down with Nichole Morales to discuss her dramatic transition from buying herself a job to investing in a successful business! Life Before Business Coaching… Prior to coaching Nichole Morales describes life as hectic, almost as frustrating as
Life Before Business Coaching… Brad’s journey into coaching was a bit unique. Phoenix3 Marketing had been in business for a few years and was experiencing growth in both revenue and clients, which was essentially their only measure for success. As
Life Before Business Coaching… The first time you meet Charles “Skip” Dayhoff, his first words will probably be “I sue people for a living”, while a memorable introduction, what immediately stands out is his dedication and credibility in the legal profession for
Business Coaching is Like Health Prevention for Businesses – Robinson MD We just sat down with Dr. Stacey Robinson of Robinson MD to get some feedback on her long term coaching with ActionCOACH Tampa Bay! Life Before Business Coaching… Dr. Stacey
Making a Good Idea, Sing! The Symphony Agency We sat down with Lauren Davenport, CEO of The Symphony Agency to get some insight on her experience with ActionCOACH Tampa Bay! Business and Life Before Coaching… Lauren started coaching two years
Capitalizing Success: FOODNOW Recently, we sat down with Tanner Loebel of FOODNOW to get some real life perspective on working with ActionCOACH Tampa Bay! Business and Life Before Coaching… Tanner started with ActionCOACH a year and a half ago
Remodeling a 40 Year Old Business: Bob Riddick Home Services, Inc. We sat down with Bob Riddick recently to get some real perspective on his experience with ActionCOACH Tampa Bay! Life before business coaching… Bob started with ActionCOACH in February of
The workday can bring with it numerous stressors of all shapes and sizes. Take breaks throughout the day to de-stress yourself with these fast and effective one-minute activities and tips. 8 Tips to De-Stress at Work #1 Mindful Email Meditation In
An increasing number of women have decided to venture into entrepreneurship in a wide range of industries. Many of these women are now acclaimed leaders in the business world due to their tenacity, wit and creative thinking. In honor of
Time management is one of those jargon terms that we all know is imperative to business success, but is mastered by very few. We’ve come up with a list of tips to help you manage your time and boost business.
Business is a contact sport, and there are many unique challenges that accompany day-to-day operations. As a business owner, one of the most important things you do is communicate with fellow business people. While effective conversation skills are key to
Going green is not only good for the environment. It can also be good for business. Establishing more eco-friendly practices can offer a number of commercially wise advantages, from bottom-line cost savings to an outstanding market advantage. Consider these ten
While the holiday season ushers in a focus on joy and giving, there are still many in need. Even small efforts can make a monumental difference in the life of a person. Giving Tuesday, which occurs the first Tuesday of
As a business owner, you face numerous decisions each day that ultimately can have an impact on your business’s short-term and long-term success. Some decisions can play a role in your own level of personal happiness. While there are many
Employee engagement can be one of the best investments you make as a business owner. Here are just five phrases to help your staff work harder, smarter and with positivity. Although perhaps a bit cheesy at times, mantras can help
A good boss should inspire and motivate their team. Are you ready to take the next step to being a better boss? ActionCOACH can help teach you the tools you need to inspire your team. Check out our infographic to learn
For Immediate Release ActionCOACH Tampa Bay co-founder Ford Kyes recognized this week as ActionCOACH’s World’s Best Business Coach St. Petersburg – June has emerged as an eventful month for Certified Business Coach Ford Kyes, who owns and operates ActionCOACH
Even after a highly successful stretch, a slow season can come along and make your year-to-date profits seem obsolete. The dreaded slow season, which varies by type of business and location, is often a business owner’s worst nightmare, but it
Communication is the key to success for every business. If your team doesn’t know how to express their ideas and thoughts with each other, then chances are you’ll find it difficult to function as a business. If you’re looking for
When you ask yourself what would make your business more successful, the most obvious answer is probably making more money. It sounds simple enough. Now, if only you could snap your fingers and make it so. While increasing your earnings
When you hear the term “entrepreneur” most people think about a business owner. Did you know there are 5 levels of entrepreneurship, and becoming a true entrepreneur is a process? It is, and here are the levels or steps to
So what IS your customer acquisition cost? If you are like most business owners, you probably don’t think about the actual cost of your advertising and marketing. Yes, you know what you spend, but do you know how many people
Celebrating Business Excellence at BizX 2026 Success in business doesn’t happen overnight. It takes vision, determination, resilience, and a commitment to continuous improvement. That’s why everyone at ActionCOACH Tampa Bay is excited to celebrate an incredible achievement within our business
Why Sponsor BizX? Invest in Business Growth, Innovation, and Global Connections Every successful business knows that growth doesn’t happen in isolation, it happens through meaningful partnerships, strategic relationships, and opportunities to connect with the right audience. That’s exactly what BizX
Learn From the World’s Leading Business Experts The most successful business owners never stop learning. That’s why thousands of entrepreneurs and executives from around the world attend BizX, ActionCOACH’s premier international business conference. BizX 2026 offers more than networking and
Let me ask you something—does hiring feel like a coin toss? You bring someone on.You cross your fingers.Everything starts out great… until it doesn’t. And when you’re growing fast, there’s no time to catch up.You’re hiring to put out fires
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