According to a study by Fast Company, 93 percent of marketers use social media on a daily basis to promote their business. Another study found that social media is the number one daily activity among Americans. So, it goes without saying that social media is big… really big. And let’s face it, if you’re not marketing on social media, more than likely you’re missing a large portion of your target market.
With the endless amount of resources on the web, learning the ins and outs of a social media strategy can seem overwhelming, but it doesn’t have to be. Here are three social media strategies to get you started:
1. Create a Plan and Stick With It
Fail to plan, plan to fail. If you dive right into marketing your business through social media without a plan, your content will fall through the cracks. Before diving in head first, create some semblance of a plan. For those just starting, try setting a limit on how many times you’ll post per day. You can adjust the number through trial and error, but having this number will give you a benchmark and a goal you can work towards each day.
2. Interact With Users
One of the greatest things about social media is that it allows you to engage and interact with your audience. Not only does this work as a form of customer service, but by engaging and interacting with your audience, it gives your business a personable feel and helps define your culture in the process. Don’t forget to have fun and to be creative, too! Use giveaways, personality and a sense of humor in your posts. This why you’ll engage followers and convert them into free brand promoters.
3. Track Your Growth
Tracking your social media growth can be boring and time consuming, but it’s necessary to determine if your strategies are effective. At the same time each month, set a few hours aside to review statistics like the number of posts, follower growth, clicks to your website, page views, shares, impression and more. By taking the time to step back to view which strategies are most effective, you can help your business garner a larger social media following and help your business be in a better path overall.
A Business Coach Can Give You Additional Help
Want more help generating and implementing social media strategies? A business coach can help. At ActionCOACH Tampa Bay, our team of professional business coaches can help your business reach its full potential through proven strategies. If you’re ready to learn more, contact us today.