As a business owner, hiring a business coach is a valuable investment that can grow your skill both personally and professionally, as well as your business. But how do you find the business coach that is right for you? Not all business coaches are created equal. It takes the perfect storm of sorts to find the coach that is not only right for your business but understands you on a personal level too. If you’re not sure how to start your search, here are three tips to keep in mind.


So often, we get caught up in the hustle and bustle of our daily lives and where we want to be that we forget to look at where we are right now. That’s why before you can find the right business coach for you, it’s important to self-assess. This simply means sitting down and answering a few questions about yourself and your business. Not sure what questions to ask? These will help you get started.

  • What drives me to run my business?
  • Where do I want my business to go next?
  • Where is my business currently?
  • What skills do I need to learn to get there?

Get Referrals

Once you’ve stepped back and completed your self-assessment, you can start the process of finding the right business coach. While there are lots of different methods you can use to start the vetting process, referrals are a great option. Ask family, friends, colleagues and any other helpful connections if they can recommend a business coach. In many cases, a connection will have insight into your unique personality, which can help determine whether or not their business coach would be a good fit.

Keep in mind that there is no one-size-fits-all option when it comes to finding the right business coach. What works for someone else might not work for you because a valuable coaching partnership is based on numerous factors.

Ask the Right Questions

When meeting with potential business coaches, remember that you’re not pitching to them, they’re pitching to you! In the end, you make the call whether or not you want to work with someone — so keep this in mind when interviewing with potential business coaches and be sure to ask the right questions.

A few questions you can start with are:

What is your approach? A lot of business coaches have a single approach when it comes to working with business owners. But while this may work for some, it might not work for you. Ask him or her about their business model, which will help you determine if they are a good fit.

What is your schedule like? Schedules are more important than you might think, so it’s a good question ask potential business coaches. While some business coaches might put in 80-hour work weeks, others might only be available eight hours a week. This can tell you a lot about a coach’s values, priorities and the like.

What’s your coaching style? Coaching styles vary and what works for some, might not work for you.

Looking For the Right Business Coach?

If you’re a business owner in the Tampa Bay area looking for guidance, you’ve come to the right place. At ActionCOACH Tampa Bay, you gain access to the world’s best business coaching team. We create our programs with the business owner in mind and will customize an approach that works best for you. No matter if you are a small business or a large corporation, Tampa Bay ActionCOACH can help your company thrive. Contact us today and learn how you can benefit from the ActionCOACH difference!