Most people think that just keeping your business open during a recession is success, but did you know that you can grow your business in bad economic times? You can, and in fact, you should be getting your business ready to explode out of the blocks when the recession finally ends NOW.
Now is the time to work on the growth of your business. Yes, the economy is still dragging, but now is the time to start getting ready for better times ahead. They are coming. Think about it. If you take the time now to get your business in order, make it run well and like a precision instrument, then all you need to do when things make a turn for the better is sit back and let it run. You’ll be in the best position to do even better in the good times.
So think outside the box and envision where you want to go. Then start putting those plans in place. The services or materials you will need are cheaper now than they will be in better economic times.
Do you want to expand to another location? With lease values lower in a recessionary economy, now is the time to negotiate a long term lease. New product line? Start negotiating contracts for the products now. Think long term. You may not have the capital now, but putting the agreements in place means you are on track for success.
You, as the owner, are the director of your future good fortune, so direct. Set up a team now that you know you can trust to see the big picture, make decisions and get things in place for better times. Take the time now to keep existing customers happy. Give them value now so that they keep coming back. If you can afford to start the plans, and not just have them in “agreement mode” start.
Success in the good times depends on how you handle your business in the bad. Plan now for greater success and grow your business.
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