There is a truism about business: you never have enough money or time. As a business owner, which is scarcer in your business: your money or your time? You probably will say it’s a toss up, so the question becomes how can you get more of both? Outsourcing is one option.
Losing money is probably something you fear as a business owner. Most people do. So when asked, you might say that a scarcity of money is your top fear, even over time. It’s a fear that may be keeping you from moving forward in your business. The problem is, you fear the wrong thing. You can always make more money, but can you get back time spent or wasted? Time is finite and you only get a specific amount. How much is the unknown, but it isn’t always going to be there.
Knowing that, are you willing to take different risks with money? Yes, things might not work out, but money can always be regained. Time must always be spent wisely. You have to ask yourself if the time you are spending on your business is truly productive, or is it time wasted? Are you being proactive or reactive? Being proactive provides you with the ability to wisely allocate your time. Reactive means you are running around like a chicken with your head cut off wasting time. Being proactive means that you can do things like delegate tasks so you can spend the time you have on more productive ways to build your business.
That’s where outsourcing comes in. If you know what tasks are less productive for your role in your business, or for your business in general, but are still necessary to the business of your business, outsource them. Free up your time and the time of your staff to do the important things that make you money. Let someone else do the busywork.
Use your time wisely. You only have so much of it.
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