Chances are, you’ve heard the phrase “company culture” thrown around a time or two. Now more than ever, everyone seems to be placing an emphasis on company culture, and rightly so, seeing as it’s so important—but what is company culture exactly?
Put simply, company culture is the “personality” of a company. It is a collection of shared norms, beliefs and values within a workplace that help give a company a feeling of genuine personality. And whether it’s curated or not, every company has a culture.
Ultimately, it’s important to create and maintain an authentic company culture for many reasons, but here are just a few:
Company Culture Helps Set the Tone
Company culture is important (essential, even!) because it sets the tone for an entire business. Company culture is basically the foundation upon which a business bases all of its decisions and interactions. This culture that is curated encompasses both the palpable and impalpable aspects of a company as well as the individuals who ascribe to them. While company culture is a broad term that deals with a variety of aspects, it is ultimately what helps to establish a company’s identity.
Good Culture Means Good Business
Put simply, bad company culture equals bad business (and vice versa). According to the US News and World Report, a poor company culture is one of the main reasons employees aren’t happy in their positions. When it comes down to it, if your company culture is bad, no one will want to be associated with it. This goes for employees and customers (and even you for that matter!), which goes to show how company culture can seriously impede your business or increase its success.
Learn How to Curate a Great Company Culture With ActionCOACH Tampa Bay
So, you know why company culture is important – but how do you define your own company culture? That’s where we come in. At ActionCOACH, our business coaches have the skills, experience, and proven systems to help you move forward professionally. By working alongside you and your team, we can help show you how to create and maintain an authentic company culture that can ultimately help your business succeed.