Book Reviews

Book Review: The Ultimate Sales Machine by Chet Holmes

This month Barb Kyes outlines The Ultimate Sales Machine by Chet Holmes. In this book, Chet walks us through a handful of things  that most of us are not doing that will absolutely, positively double or triple your sales in 6-12 months. Chet Holmes helps his clients blow away both their competition and their own expectations. His advice starts with one simple concept: FOCUS! Instead of trying to master four-thousand strategies to improve your business, he suggests zeroing in on the handful of essential skill areas that make the biggest difference. The Ultimate Sales Machine shows you how to tune up… Continue Reading

Book Review: Your Brain At Work by David Rock

This month Ford reviews the book Your Brain At Work by David Rock: Your Brain At Work, helps you discover how to fit your brain into your business. Imagine if you understood the limitations of your brain – yes, it has limits – and instead of fighting those limits only to become frustrated, you instead used that information to your advantage. Well, that’s the power of knowing how your brain works and that’s the knowledge this book delivers! David Rock knows a little bit about the business mind. For many years, he has been studying the brain and how the… Continue Reading

Book Review: How Full Is Your Bucket?

by Tom Rath and Donald O. Clifton, Ph.D. The Authors and How the Book and Research Came About… Donald Clifton, cited by the American Psychological Association as the grandfather of Positive Psychology, once discovered that our lives are shaped by our interactions with others. A long conversation with a friend or short interactions with a stranger both make a difference – sometimes positive and sometimes negative. Although these interactions might seem to be ineffectual, Clifton believed that they accumulate and profoundly affect our lives. Before his death from cancer in September 2003, he and his grandson, Tom Rath, wrote How… Continue Reading

Book Review: 101 Ways To Promote Yourself (Business)

This month Ford reviews 101 Ways To Promote Yourself By: Raleigh Pinskey You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond. Raleigh illustrates throughout this book that “Every minute you’re not engaging in visibility marketing you may… Continue Reading

Book Review: Little Red Book of Selling: 12.5 Principles of Sales Greatness

This month Barb Kyes reviews Little Red Book of Selling: 12.5 Principles of Sales Greatness from Jeffrey Gitomer. This short, sweet, and to the point book has been used by companies across the world for over a decade. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives. Little Red Book of Selling’s objectives are based on real life experiences and can be applied to any sales driven organization: Think End of Time NOT End of Quarter: Long-term, relationship driven, and referral oriented Plans and goals in front of… Continue Reading

Book Review: Gung Ho

This month Ford Kyes reviews Gung Ho from Ken Blanchard and Sheldon Bowels. For over two decades this classic has gotten reave reviews from top motivational gurus to business owners. Written in a very smooth conversational style Gung Ho focuses on the challenge of a one year to turn around an under-performing plant.  This book is a simple reminder of some of the basic components we as business owners often forget on how to build enthusiasm in our organizations. Here are some quick highlights and BFO’s of Gung Ho to give you the 60 second review that will hopefully prompt you to… Continue Reading

Book Review: Go for No! Yes is the Destination, No is How You Get There

“I can’t wait to hear no!” Said no sales person ever. Well after re-reading this classic, that is exactly what I’m saying to myself. Why? Because when I stopped connecting no with negative thoughts and failure – I was able to replace it with a connection to opportunity and curiosity. If you stop and think about it, without a no answer – the answer is yes or maybe. The only way to navigate to a yes is though the no’s. As the book‘s subtitle phrases it… “Yes is the destination and no is how you get there.” If you are… Continue Reading

Book Review: The Real Estate Coach by Bradley J. Sugars

Book Review by Skip Dayhoff, Owner, Law Office of Charles S. Dayhoff III, PLLC I’ve been practicing law for approximately 38 years. If and when I ever close my law practice, I’ve been pondering what my next, probably part-time career might be. After listening to Brad Sugars speak in person in Pinellas County not long ago, I became intrigued with the idea of investing in residential real estate. In other words, playing real life “Monopoly”. Thus, my review of Mr. Sugars’ book, “The Real Estate Coach.”  In approximately 181 pages, you’re taught, in easy to understand language, the steps you need to take and… Continue Reading

Book Review: Instant Team Building

ActionCOACH founder Brad Sugars will tell you first and foremost that your company is only as good as your team. Instant Team Building takes the mystery and guesswork out of building the right team that lasts and helps you drive your business objectives. Very early on in life, Mr. Sugars father told him “You only ever get the staff you deserve”.  Those can be tough words to swallow as a business owner as it’s often easier to assert that it is hard to find good people and see your employees as an excuse for goals not being met vs. a reflection… Continue Reading

Book Review: Billionaire in Training

Billionaire in Training by Bradley Sugars As founder of ActionCOACH, Brad Sugars has established a pattern of mastering a financial strategy, reaching a high level of success using that strategy, and then writing a book on that particular subject to enlighten others. His book, “Billionaire in Training”, follows that same pattern.  What he shares with us in this book are the tools, strategies and necessary steps to help others reach wealth and riches in a much shorter time period than ever thought possible through buying, building and selling businesses. The obvious question of why ‘Billionaire’ instead of ‘Millionaire’ is answered… Continue Reading

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